Three redesign concepts
Choose a concept. Content, prices, photos and films are the same in all three — the idea, layout, type and character are different. Each concept has 16 pages, a light and a dark theme (switch in the header) and a mobile version.
AMirageNight-desert cinema: full-screen film, a heat-haze title, words that light up as you scroll, a sideways corridor of treatments, a lantern that follows the cursor and a live Abu Dhabi clock.
BOasisModern architecture: a strict grid, crisp sans-serif type, pictures that open like a doorway and calm, confident spacing.
CDuneQuiet and intimate: sand that settles into the name and drifts away to reveal a film, your visit step by step, a calm menu and ritual cards that settle one over another.